Marketing at Colorado State University
Housing & Dining Services
While working as Director of Creative within the Housing and Dining Services (HDS) department at CSU, my team’s main goal was to engage with students and make them feel at home. A part of the role was an emphasis on sustainability, including marketing a student-led initiative called Green Warrior. During this time we also built and branded a new campus dining center, The Foundry which won gold at a national higher-ed competition. Over my tenure as director we received over 25 design awards for individual projects including a best in show.
University Marketing & Communications
After moving roles over to the main MarCom office (internal fee-for-service model) as a senior designer, my focus was on aiding our colleges and departments across the entire campus with projects varying from event branding, environmental graphics, and websites, to brochures and other print collateral. Covid occurred during this time so one of my core responsibilities became communicating to students about their safety and changes in leadership.
Housing & Dining Services / Sustainability
HIGHLIGHT
The Foundry Dining Center
Creative Direction, Environmental Design, Identity and Branding, Sourcing, Illustration
AWARDS
LEED Gold, Sustainable Building
NACUFS Gold, Dining Center, Large Campus
HIGHLIGHT
Green Warrior Initiative
Creative Direction, Identity and Branding, Sourcing, Illustration
AWARDS
Best in Show, 50 Things Microsite
First Place, Promotional Item, Illustrated Water Bottle
First Place, Promotional Item, Campus Map Bandana
University Marketing & Communications
HIGHLIGHT
Charging Forward
Art Direction, Identity, Strategy
A post-covid advertising campaign focused on the notion that not only is the university back to “normal,” but that it’s students, faculty, staff, athletics, and community are Charging Forward.
HIGHLIGHT
Courageous Strategic Transformation
Art Direction, Print, Digital
As the first female president at the University and navigating through Covid-19, it was imperative that Joyce McConnell create her own vision of what CSU could look like in 5 years—as well as chart the path on how to get there. Courageous Strategic Transformation was an all-encompassing campus initiative requiring it’s own inspirational and bold branding to gain campus buy-in.
